Sony BRAVIA 52" 1080p 120Hz Flat-Panel LCD HDTV

...

your true contrast. Some claim that the Samsung produces deeper blacks but my answer is that this is due to Samsung's glossy mirrored screen and it has nothing to do with performance. Plus, Samsung manufactures all of Sony LCD screens so in terms of screen capability they are equal. If you have a bright room go for the sony, the screen is slightly brighter and not reflective like the Samy. The backlight for Sony seems to work brighter but its not as evenly distributed as the Samy, this is clear in the dark.

Second factor I checked for was the TV engine. We have the Samsung's Dnie Pro vs. Bravia 2. Well there is no question that bravia 2 is the clear winner here, being utilized by Sony XBR6 and XBR7 which go for about $4000 dollars while the Samsung's DNIE pro is built to compete with the lower end Sony Bravia Engine Pro. Sony's Standard TV quality is excellent and the Samy is just as good but i noticed that Sony's colour was more natural ie. colour of grass in baseball. Also sony covers over %90 of colour Gamut while Samsung covers only %70, this maybe why skin tones and greens look more natural on the Sony.

Next up was refresh rate and here both run at 120 Hz and here Sony has dramatically improved over the XBR4 series in motionflow. Samsung also does really well in 120 Hz category so I say they are both a tie here.

Sound is another important factor for my decision, i blasted the 7 series at work and noticed poor sound quality in extreme volumes while the Sony better retained its quality. However the Samsung was capable of delivering deeper Bass probably due to its built in Subwoofer. Sony allows you to adjust voice volume and enable steady sound to prevent commercials from freaking you out in the middle of your favourite tv shows.

Finally last thing I looked for was design. Samsung 7 series looks fabulous with its glass like frame and a touch of red, but that is the problem for me, "red". I don't fancy a red TV and I think it's one of those fashion trends that would soon be "old fashioned". Sony however retains a more masculin design with fine glossy black frame and metal speakers at the bottom.

Its a pretty close call but having used both Sony and Samsung (sony for longer) i feel that sony is more capable of delivering quality products as most Japanese manufacteres do. Also sony has great customer service vs Samsung i have had a sony TV break once and there was a repair man at my door step in less than 12 hours servicing my TV at home (bulb replacement in a old projection tv). Sony is the innovator here while Samsung is the follower, that's one reason why i chose the sony. Biggest factor for me was the superior Sony TV engine and better design.

Sony is the best your money can buy for a TV overall, as it always has been since the day of Trinitron. I think it is worth the 100 bucks over the A750.

Sony BRAVIA 52" 1080p 120Hz Flat-Panel LCD HDTV

...

your true contrast. Some claim that the Samsung produces deeper blacks but my answer is that this is due to Samsung's glossy mirrored screen and it has nothing to do with performance. Plus, Samsung manufactures all of Sony LCD screens so in terms of screen capability they are equal. If you have a bright room go for the sony, the screen is slightly brighter and not reflective like the Samy. The backlight for Sony seems to work brighter but its not as evenly distributed as the Samy, this is clear in the dark.



Second factor I checked for was the TV engine. We have the Samsung's Dnie Pro vs. Bravia 2. Well there is no question that bravia 2 is the clear winner here, being utilized by Sony XBR6 and XBR7 which go for about $4000 dollars while the Samsung's DNIE pro is built to compete with the lower end Sony Bravia Engine Pro. Sony's Standard TV quality is excellent and the Samy is just as good but i noticed that Sony's colour was more natural ie. colour of grass in baseball. Also sony covers over %90 of colour Gamut while Samsung covers only %70, this maybe why skin tones and greens look more natural on the Sony.



Next up was refresh rate and here both run at 120 Hz and here Sony has dramatically improved over the XBR4 series in motionflow. Samsung also does really well in 120 Hz category so I say they are both a tie here.



Sound is another important factor for my decision, i blasted the 7 series at work and noticed poor sound quality in extreme volumes while the Sony better retained its quality. However the Samsung was capable of delivering deeper Bass probably due to its built in Subwoofer. Sony allows you to adjust voice volume and enable steady sound to prevent commercials from freaking you out in the middle of your favourite tv shows.



Finally last thing I looked for was design. Samsung 7 series looks fabulous with its glass like frame and a touch of red, but that is the problem for me, "red". I don't fancy a red TV and I think it's one of those fashion trends that would soon be "old fashioned". Sony however retains a more masculin design with fine glossy black frame and metal speakers at the bottom.



Its a pretty close call but having used both Sony and Samsung (sony for longer) i feel that sony is more capable of delivering quality products as most Japanese manufacteres do. Also sony has great customer service vs Samsung i have had a sony TV break once and there was a repair man at my door step in less than 12 hours servicing my TV at home (bulb replacement in a old projection tv). Sony is the innovator here while Samsung is the follower, that's one reason why i chose the sony. Biggest factor for me was the superior Sony TV engine and better design.



Sony is the best your money can buy for a TV overall, as it always has been since the day of Trinitron. I think it is worth the 100 bucks over the A750.

Sony BRAVIA 52" 1080p 120Hz Flat-Panel LCD HDTV

...

a lot of testing by watching normal DVD's on my PS3 - and I have to tell you, those DVDs look better that HD broadcasts from Comcast. If feels almost unreal when you get to watch older movies with such clarity as if those movies were shot just few years ago.

If you need some starter settings to get more acurate reproduction of colors and detail, feel free to use these settings:

Picture Adjustments
Picture mode: Cinema
Back Light: Min (you can increase to your liking)
Picture: 94
Brightness: 50
Color: 45
Hue: 0
Color Temperature: Warm2
Sharpness: 2
Noise Reduction: Medium
MPEG Noise Reduction: Off

Advanced Settings
Black Corrector: Off
Advanced C.E.: Off
Gamma: Off
Clear White: Off
Live Color: Off
White Balance

R-Gain: -1
G-Gain: -1
B-Gain: -4
R-Bias: -3
G-Bias: 3
B-Bias: -2

Motion Enhancer: Standard
CineMotion: Auto1

Screen Menu
Wide Mode: Full
Auto Wide: On
4:3 Default: Off
Display Area: Full Pixel

Keep in mind that sets vary and your have a different environment - so you don't have to use these settings verbatim. But it should give you a good start without professional calibration. Just make sure not to leave the setting at the default given Vivid - since companies set most TVs at the brightest picture setting to compete against other sets in the bright store rooms. Otherwise you may be get a second hand tan from the picture =)
Sound quality is excellent if you are not planning a more powerful sound system. The set features plenty of ports - so you can accomodate various multiples of your electronics.

I hope you love this TV as much as I do. Enjoy!