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body. The S550 boasts 10 effective megapixels of sharp resolution, and a 5x Zoom-NIKKOR lens with Electronic Vibration Reduction (VR) Image Stabilization, along with a Sensitivity equivalent to ISO 2000 to ensure that your photos will always look great - regardless of lighting conditions or subject movement. And all of these features are mediated by Nikon's innovative EXPEED image processing system which provides enhanced noise reduction and an improved signal-to-noise (S/N) ratio. The Nikon S550 incorporates Nikon's user-friendly imaging innovations known as Nikon In-Camera Innovations. These include In-Camera Red-Eye Fix which automatically detects and corrects red eye, a common condition that occurs in flash photography, D-Lighting which compensates for excessive backlight or insufficient flash in images, and Face Priority AF which automatically finds and focuses on up to 12 people's faces within one frame, ensuring clear, crisp portraits. Furthermore, the S550 includes Nikon's Coolpix Software Suite for organizing, editing and sharing your photos. Two of the latest features to be incorporated into the Nikon S550, are the Smile Mode and the Blink Warning - both of these features help photographers to get the best possible portraits or group shots. The Smile Mode automatically fires the shutter when the selected person smiles and the Blink Warning displays a warning message if the selected subject has blinked when the shot was taken. The Coolpix S550 also provides innovative and helpful scene modes so you are assured that you will be able to select the perfect setting for a variety of shooting situations. The Coolpix S550 has a bright, high resolution 2.5-inch LCD monitor with an anti-reflective coating and a wide viewing angle, thereby easing the composition and viewing of photos even in direct sunlight. The quality-crafted aluminum body has a streamlined profile and a slim, ergonomic design that style-conscious photographers will love. The S550 is compatible with SDHC cards and utilizes the ultra-compact EN-EL11 rechargeable Li-ion battery so you'll have plenty of power for a day of picture taking.

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and flash-free shooting,in-camera editing to correct red-eye and brighten dark areas of recorded images

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smallest body among competing compact digital cameras the COOLPIX S550 fits comfortably in the hand and simplifies picture-taking operation. 5x Zoom-NIKKOR glass lens Exceptional image quality with greater creative freedom distinguishes the 5x Zoom-NIKKOR lens (36-180mm 35mm format equivalent) for the COOLPIX S550. Employing four aspherical elements and delivering telephoto reach up to 180mm its quality NIKKOR optics also allow macro shooting from as close as 3.9 inches to your subject. Electronic VR image stabilization Compensating for the effects of camera shake to realize sharper results electronic VR image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements particularly in lower light conditions. 10.0 megapixels of pure imaging power That`s plenty of sharp resolution to capture the finest details crop creatively and produce beautiful enlargements. Optimizing performance and color reproduction is an advanced new image-processing engine EXPEED. Smile and blink recognition Smile and blink recognition notification functions both help capture those precious smiles in the brief instants they appear. Smile recognition displays a gauge that detects when your subject smiles. Blink recognition notifies you when it detects that a subject has blinked and allows you to immediately retake the shot. In-Camera Red-Eye Fix This in-camera feature automatically fixes most typical occurrences of red-eye. D-Lighting Compensates for underexposed images or insufficient flash by automatically adding light and detail to selected shots where needed without affecting properly exposed areas. Face-Priority AF Automatically finds and focuses on up to 12 faces to ensure superb portraits with clear crisp focus. * Among competing models with 10 effective megapixels equipped with retractable 5x zoom as of January 29 2008 (according to research conducted by NIKON CORPORATION).

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eye reduction...

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VR Image Stabilization minimizes the effect of camera shake. Incredible, Bright 2.5-inch High Resolution LCD makes it easy to compose and share your pictures. Auto Adjusts up to ISO 2000 to keep shooting, even in low light. All New, Stylish, All-Metal Design slips right into your shirt pocket or purse. Nikon In-Camera Innovations: In-Camera Red-Eye Fix automatically fixes most instances of red-eye in the camera. You may never see red-eye again. Face-Priority AF, Nikon's face-finding technology that automatically focuses on faces. D-Lighting rescues dark or backlit images by improving brightness and detail where needed.

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VR Image Stabilization minimizes the effect of camera shakeIncredible, Bright 2.5-inch High Resolution LCDAll New, Stylish, All-Metal Design slips right into your shirt pocket or purse!Auto adjusts up to ISO 2000 to keep shooting, even in low lightNikon In-Camera Innovations: In-Camera Red-Eye Fix, Face-Priority AF, D-Lighting

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VR Image Stabilization minimizes the effect of camera shakeIncredible, Bright 2.5-inch High Resolution LCDAll New, Stylish, All-Metal Design slips right into your shirt pocket or purse!Auto adjusts up to ISO 2000 to keep shooting, even in low lightNikon In-Camera Innovations: In-Camera Red-Eye Fix, Face-Priority AF, D-Lighting

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lens brings distant subjects up close and Vibration Reduction means there is no need to worry about image blur caused by slight hand movements. All camera functions are engineered for fast response and the innovative Smile and Blink recognition functions help capture perfect portraits with smiling faces and open eyes. The COOLPIX S550 - perfect for portraits, practical for everyday use.

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to complex light-condition adjustments — and with a 10.0 megapixel resolution and 2.5" CCD image sensor, each shot is sure to be great. Your new COOLPIX S550 features Easy Auto Mode, taking complete control of all settings for each shot — including ISO light sensitivity — and the capacity to take up to 200 shots with the En-EL11 battery. In-Camera Red Eye Fix and Face-Priority enhance portraits and a 2.5" LCD anti-reflection monitor lets you easily view each shot right on the camera.

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& 5x Zoom-NIKKOR lens brings distant subjects up close & Vibration Reduction.

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zoom lens. Electronic VR Image Stabilization and extended light sensitivity settings up to ISO 2000 furnish sharper images, especially in low light conditions or when capturing moving subjects. Nikon's Face-Priority AF automatically finds and focuses on up to 12 faces within one frame. Smile mode automatically fires the shutter when the subject smiles and can provide a Blink Warning if the sub

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lens brings distant subjects up close and Vibration Reduction means there is no need to worry about image blur caused by slight hand movements. All camera functions are engineered for fast response and the innovative Smile and Blink recognition functions help capture perfect portraits with smiling faces and open eyes. The COOLPIX S550 - perfect for portraits, practical for everyday use.

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into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode and Blink Warning. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well. Built on a custom application of Nikon's innovative EXPEEDTM image processing system for enhanced noise reduction and improved the signal-to-noise (S/N) ratio and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces and special moments. A first for the COOLPIX camera line, the S550 will feature Smile mode, which automatically fires the shutter when the subject smiles as well as a Blink Warning, which displays a warning message when the subject has blinked. In addition to the aforementioned features, the COOLPIX S550 incorporates Electronic VR Image Stabilization technology, which is designed to help produce sharper and clearer images, especially in lower lighting conditions or when capturing moving subjects. It also offers high ISO capabilities (up to 2000), ideal for capturing images in low-light situations. For consumers that might be unsure about the correct ISO settings for their photos, the S550 is equipped with Automatic Sensitivity Control and High-Sensitivity Mode, which selects the optimal ISO setting for the environment and automatically adjusts to reduce blur. For sharing and composing, the S550 has a bright 2.5-inch LCD monitor, with an anti-reflective coating and protective acrylic panel, easing the composition of photos and preventing scratches and scuffs. Ideal for sharing photos in a group setting, the COOLPIX S550’s LCD monitor features a 170-degree horizontal and vertical viewing angle. The S550 continues Nikon's tradition of including its unique image innovations in its COOLPIX cameras. The S550 features enhanced Face-priority AF*, which can now detect and focus on up to 12 faces in a single shot; In-Camera Red-Eye Fix, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images. The COOLPIX S550 is compatible with SDHC cards and utilizes the ultra-compact EN-EL10 rechargeable Li-ion battery. The camera comes bundled with the new COOLPIX Software Suite for editing, organizing and sharing images. Style Comes Standard! 5x zoom that fits anywhere beautifully 10.0 Megapixels for stunning prints as large as 16 x 20 inches 5x Optical Zoom-Nikkor Glass Lens - Nikkor optics provide exceptional pictures and gets you close to the action Electronic VR Image Stabilization minimizes the effect o

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of incredibly fine detail. Sleek, easy to use, the S550 has Image stabilization and a long 5x Zoom range. Go for Coolpix S550. It makes sense. Image Area Pixels: 10 Megapixel (3648 x 2736) Top Continuous Shooting Speed: Approximately 1.4 FPS / Continuous Shooting Options: Continuous, Single, Multishot 16 2.5-inch LCD TFT 230,000 dots ISO Sensitivity: ISO 64/100/200/400/800/1600/2000 Storage Media: SD or SDHC Memory card slot (card is Optional but really required for practical use) Internal Memory: Approximately 52MB for immediate picture taking Storage System: JPEG: JPEG-baseline-compliant; can be selected from Size priority and Optimal quality, AVI, WAV / File System: DCF 2.0, DPOF, EXIF 2.21 Image Stabilization: Electronic Movie Modes: Movie with sound, Time-lapse movie, Stop motion movie White Balance: Daylight, Cloudy, Fluorescent, Incandescent, Flash, White Balance Present Play Functions: Full frame, Thumbnail (4 or 9 or 16 segments), Zoom, Slideshow, Shooting data, Auto image rotation, Sound playback Hi-speed USB 5x Optical Nikkor Zoom Lens Specification: Equivalent with

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VR Image Stabilization minimizes the effect of camera shakeIncredible, Bright 2.5-inch High Resolution LCDAll New, Stylish, All-Metal Design slips right into your shirt pocket or purse!Auto adjusts up to ISO 2000 to keep shooting, even in low lightNikon In-Camera Innovations: In-Camera Red-Eye Fix, Face-Priority AF, D-Lighting

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AF for enhanced portrait shooting and 15 scene modes to add artistic flair to your captures. High IS0 2000 sensitivity makes it easy to shoot clear photos in low light.